DNA Italia

Turin,
from 2012 Nov 03 to 2012 Nov 05

DNA ITALY is an exhibition that has as a main goal the promotion and use of cultural heritage in Italy. Using art and technology meant to spread and enhance this new growing industry,cultural heritage, creating new professional figures. The program is structured in different sections:
Culture and Economics DNA ITALY the exhibition that focuses on the importance of the small cultural enterprises and the national and international handcrafts.
Communicate the Territory Culture meant as an instrument to comunicate positive values through the narrative and story telling, to promote and spread the cultural heritage.
Cultural Heritage and Technology Technology and the Web seen as tools for the enhancement of cultural heritage.
New professionals The preservation of the cultural heritage requires new professionals in the cultural industry. DNA Italy investigates the importance of training new staff to employ in this new growing sector.
Case Hystory A section dedicated to the presentation of national and international excellence in the management and enhancement of cultural values.

Industry: Services
Exibition ground: Lingotto Fiere

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