Exhibitions and Fairs in Florence
With nearly 10 million tourists visiting the city every year (of which only one third are Italian), Florence is one of the most visited cities in the world. Florence Exhibition Center - Firenze Fiera is developed in three locations: Fortezza da Basso, Palazzo dei Congressi and Palazzo degli Affari, and generates an important business related to convention and exhibition tourism.
Tourism and everything it brings with it, are a major source of income for the city. But the city's economy and that of the province is also based on a flourishing industry sector (mechanical, pharmaceutical, clothing, handicrafts) and trade.
How to get to Florence
Florence is easily reached by all means of transports. By car, take the A1 Autostrada del Sole, by railway you can take a high-speed train on the Turin-Milan-Naples line, by plane you'll land at the Amerigo Vespucci airport, in the Peretola district. You will get to the area of the Trade Fair by car from the A1 Firenze-Scandicci, continuing on via Fratelli Rosselli; from the train station Santa Maria Novella it takes only a two-minute walk; from the airport, you can reach it by the shuttles 'Servizio Vola in bus' provided by Ataf/Sita, which stop at central station in 15/20 minutes.
Where to stay in Florence
Finding accommodation in Florence is easy. There are about 58 000 beds in hotels, guest houses, agriturismo and campsites. Florence hotels are concentrated in the city centre, but there are several lodging options in nearby towns too: Fiesole, Scandicci, Impruneta and Veglia are within fifteen kilometres from the city. The choice is so wide that you may decide to stay in a hotel in the historical centre of Florence, rather than a hotel near the Fortezza da Basso or a hotel near the Lungarno degli Acciaioli.
Shopping streets in Florence
Florence is the shopping city par excellence: there are plenty of wonderful shops of clothing, footwear, handicrafts, jewelry, antiques, souvenirs for tourists. Just to mention Florence's most famous shopping streets: Via de Tornabuoni (with shops by Cavalli, Ferragamo, Gucci, Emilio Pucci, Armani, Trussardi, Versace, Coveri), via Roma (with the windows of Luisa Via Roma, Raspini - selling Prada, Armani and Dolce and Gabbana brands, Sergio Rossi shoes) and then via degli Strozzi, via della Vigna Nuova, via di Santo Spirito etc.
Hot spots in Florence for the after-show
Even with regard to nightlife, the choice in Florence is ... embarrassing. In the evening, the old town is crowded with young people, tourists and locals who flock to restaurants, clubs and pubs that are found everywhere. For your Happy hour, head towards one of the bars along the Lungarni area, and the wine bars scattered throughout the centre. One of the most famous nightclubs in Florence is Tenax, Peretola area, near the airport.
BTO is the most important event and insight into the world of tourism 2.0. A unique format and a must-visit event for all those involved in tourism, students and travelers. The exhibition area will be divided into four main areas, which are...